Background: Golden is a party supply company that aims to provide you with all your event decor. Golden operates on the philosophy that life is short, and you should celebrate whenever possible. The founders have Mexican heritage and celebrate Dia de los Muertos. The holiday’s sentiment is put into the brand with many celebratory colors and a mobile app that allows you to have a great user experience while shopping for your celebrations.

Challenge: Golden has no branding with the desire to have fun, colorful branding that reflects their core message and heritage.

Goals: Create a brand identity, a Mobile app for shopping, and a Motion for potential advertisement.