Background: Well Pet Place is a small low-cost veterinary clinic for cats, dogs, and exotic pets in a college town. The owner and staff care deeply about all animals and their welfare. They strive to make the clinic a simple, warm, and welcoming environment for all. They desire to have a simple, illustrative logo and a color scheme based on their canine and feline clientele’s known vision spectrum.

Challenge: The business is a low-cost vet that had very little money to put up for developing its brand. Due to this, they do not have much in the way of branding.

Goals: Design a welcoming vet brand identity, a new app for vet wellness, a stationery set, a scrubs pattern, & a take-home bag.